Melvita Rebrand
Melvita was created in 1983 by Bernard Chevilliat, a beekeeper and biologist. (Based on the Latin words ‘Mel’ for honey, and ‘Vita’ for life). With nature at the heart of everything they do, we reworked the logo and introduced the bee icon, which was made from the logo shapes.
Studio Aves created a bespoke headline typeface for the book ‘The Bee who Spoke’ the typeface was then adopted into some of their comms.
Agency: Mother Design Designer: Jordan Amer,
‘Belle J’ Typography: Studio Aves
Illustrations by Rebecca Gibbon
Book designed by Ben McNaughton
‘Belle J’, is a bespoke typeface for Melvita, created by Studio Aves for their celebratory 30th anniversary illustrated book, ‘The Bee Who Spoke’, website and marketing collateral. Written by Al MacCuish