Headspace provides guided meditation through its online platform. When I first started to work with Andy & Rich the style quirky. The team needed a new way to help mistify meditation. I am not the most fantastic illustrator, but the thinking that we created with the headspace team was an excellent platform for the brand moving forward. The transition from illustration to graphic had to be done in stages. We created a series of characters that worked with guided meditation. Over the years, they have been developed and beautifully illustrated.


Brand Strategy
Character Development