All typography was hand-cut and cooked and then shot in stages in the sandwich. Every chomp was created with a perspex stencil, and the sauce poured in. There is no CGI and was later retouched.

Print & OOH
ECD: Paul Jordan & Angus Macadam
Photography: David Gill
Typography: Sean Freeman
Creative: Holly Fallows & Charlotte Watmough
Agency: mcgarrybowenlondon