Adidas pureboostx
Celebrating the launch of the technically advanced PureBOOST X trainer, the first trainer from Adidas made for women only. We designed “The X”, an illuminated, immersive training experience in Victoria Park providing women with a range of fitness and health events throughout two weeks. Space included an innovative light installation making up the energy room, a recharge room ending in an infinity mirror, a PureBOOST X sculpture in the centre of the space, a concept store and a healthy bar and dining space.
Working with partners, we created bespoke pieces for the event, and each object, light installation and graphics were all made from scratch.
Agency: Mcgarrybowen
Creatives: Holly Fallows & Charlotte Watmough
Designer: Danny Tomkins & Tom Moore
Video / Photo Content Credit: HYPEBAE